Have You Optimized Your Website Lately?

Search Engine Optimization or SEO can help your website accomplish reaching the first page of Google searches and gets you more traffic. Internet marketing is a useful tool for those businesses which are really active on the Internet and make it big through Internet. Business enquiries pour in after a point of time when SEO is in place and converting them to actual revenue is your call. SEO can do wonders to your business. However, every good thing in life takes time and so does SEO. Do not expect results within a month or two. Expect good results after six months and great results after an year.

It would be better to start optimizing your website in the rudimentary stages. If you are planning to have a new website or redoing the existing one then it would be a great idea to start a new design with SEO in place. Web Designers often follow the finer points of optimization but having an SEO look into the onsite aspect would fetch higher points. Ideally a new website should begin SEO first optimizing the design and then growing from there. But, what if an existing website chooses SEO? Then the optimizer can ensure that the design is optimized by using onsite techniques.

Navigation should be easy in a website with no broken links in the URL. Making use of Webmaster Tools by Google is a useful exercise along with the use of Google analytics. Using the URL in visible places and having unique and accurate page titles, is yet another aspect of good SEO. Blogging, commenting on blogs, forum posting, and video commenting are all good ways to build visibility and back links. Having a resource page with back links listed makes you score some more brownie points. Images in the website cannot be read by a Crawler and these should be optimized by giving Alt attribute to the images.

Above all the techniques in SEO is fresh content. Content is for users and not search engines and hence should target the readers primarily. Keywords though are useful for crawling, they should not be used in high numbers would only annoy your visitor and he may change his mind from staying on the website for longer. After all holding the visitor on your pages is the most important factor to your business. In any case all other techniques can contribute to a crawler’s use.