Software Development can be Cost Effective

Technology has changed the way businesses around the world operate. Whether large, medium or small, organizations have chosen to conduct their businesses with the help of software products than manually. Software development companies have increased manifold in the last three decades. There is a win-win situation for both the software development companies and the clients using the applications.

Software parse is both desktop based and web based. Software Development Companies specialize either in desk top application or web application or both. Desk top applications are used specifically inside the company and do not have a web presence. Web application development on the other hand is available on the Internet and can be accessed from anywhere on the web.

Web Application Companies have made the web presence of organizations easy and have brought about workability while cutting down the costs. Given the current online business scenario there is an eternally mounting need for today's businessman to escalate business and its presence from current stage to next stage. Therefore web presence should be in existence to gain maximum customers’ reach.

For a smooth functioning of business activities software applications have features and functionalities that are capable of performing work in minutes which otherwise could take hours if performed manually. The software applications have the advantage of handling huge requirements. These can be customer built to have only the required functions. Redundancy can be minimized through both desktop and web based applications.

Software applications can create advantages in data import, user management applications, page applications and other interfaces to support the existing data. Just with a click of the mouse a lot of data can be managed from anywhere. Applications can be customized to meet specific business requirements and can be made user friendly with minimal interference to the customers. All software applications can be designed to facilitate customer satisfaction and ease. With so many software development companies around, budget of developing an application has come down phenomenally. Unlike earlier times when an application would cost a fortune, now it is possible to develop the applications in a suitable budget.

Web application development has taken new turns with the possibility of taking many elements into consideration while developing such as online marketing, search engine optimization, programming part, graphic design and managing content. Once these are taken care of a business’ web presence can create huge revenues.

Software Development Can Be Cost Effective - wikiHow

Software Development Can Be Cost Effective - wikiHow

Software Development Companies Galore in India

Software development gained consciousness during the late eighties and has gained a huge momentum in India. India has become a hub of buzzing activity for custom software development at a reasonable cost. Companies across the world have increased their Software Development needs. India especially Hyderabad, has highly qualified people who can develop software suiting clients’ every need.

Software application development or Web Application Development is usually taken up with a life cycle in mind. Software development life cycle begins by analyzing the requirements of the clients, design the program, coding the program, test and document the system and finally maintain after delivering or installing at the client location.

Software can be developed as a desktop application or a web based application depending on the requirement. Desktop applications are very useful for small organizations and for companies who value secrecy and privacy. These applications are custom made and are installed on the clients’ locations. However, the access to these applications is limited and restricted. Web application development has opened a new range of possibilities by enabling access to many end users. These applications are accessible through web and can be used by a large number of people. Such applications are especially useful for organizations spread over multiple locations and need to be accessed or worked on by a number of people. These are suitable for modifications and changes.

There are a number of technologies that are used to develop these applications. There are the most popular open source software like PHP and Java that are easy to procure to develop an application. Microsoft based .NET requires licensing to develop. This license should be procured legally to develop and deploy a .NET application. Desktop applications use Java and NET primarily where as Web applications use PHP.
The choice of any application is dependent on three factors: foundational technologies, integration with other information sources and dynamic content generation. Clients’ requirement decides the choice of a technology, platform, language or framework.

Another application that has taken a fast paced place in the market is mobile application development. Most of the mobile applications make use of Java technology which is the most all-pervading platform for mobile and embedded devices across the globe. It provides a robust, flexible environment for mobile applications.

Software Development has taken giant leaps in the last half century reaching many areas of our life with the latest applications surpassing general expectations.

Success of Software Development Companies

Starting a business has become less expensive than before with many loans available in the market wooing entrepreneurs to start. Software Development Companies have taken a splurge into this scenario and have mushroomed into the technology market over the last two decades. But it is a big question as to how many software development companies survive the speed and competition.

In this hi-tech outburst, major chunk of resources are directed towards information technology (IT) software development. Though there is a huge development in the IT industry, there are still many failed software development companies. Several aspects make up to the failure of software development projects of which, one is the human factor. A lot of research is being done to pin point the exact causes of failure of software development companies.

We find that the common points that contribute to these failures

• Disagreement between different levels management
• Lack of training for team
• Low morale and low skill set among team members
• Constant moving away of team members fro the organization
• Less communication between team members
• No incentives to keep teams charged up
• Structure not in existence fro the development of software
• Organization of team not working
• Project goals not defined clearly
• Accountability and commitment missing
• Teams not bound in one place
• Required tools not available
• Working with impossible or unrealistic deadline

There are a few areas that need a special mention for a software development company to succeed. These areas become a way to gain a competitive advantage. 

• Targeting the right customer
• Develop product to suit the customer needs and not expect customers to suit the product
• Work on product specifications before coding
• Keep the user interface in tune with the specifications and keep design issues at bay
• Smaller duration modules are easier to handle
• Working on difficult modules before proves easier
• Create commitments by generating accountabilities for milestones and honoring them
• Have a test phase for automated and manual testing
• Deliver custom products in an agile fashion
• Focus on specific market segments

To succeed there are many ways but the wise choose the stable and steady way to sustain the highly dynamic software industry. Though there is no hard and fast rule to ensure success in software development industry the above if followed lead to goodwill and a long-lasting relationship with the clients.

Ways to Improve SERP for Software Development Companies

A software development company aspiring to make it big in the industry should target at Internet marketing. Technology has changed the way businesses conduct and perform their work. Internet is the medium today for a business visibility and especially for software development companies. It has become imperative now more than ever, since software companies are vying with each other to be top performers, a software development company is visible in Internet searches. Google being the most sought after Internet search engine, visibility on the first page of these search engines can contribute a major portion to software business.

A company engaged in web application development may optimize for the services they provide for example web design, web based applications and so on. If you wish to sell yourself on the Internet choosing the right keywords is very important to begin with. To select keywords a search engine optimization expert would research through keyword tools and find the most suitable words for his company. An SEO expert should select keywords based on lower competition and higher search volumes to improve on his rankings.

Web application development companies seek to get positioned for keywords like web design, web software, web applications etc. These are highly competitive keywords and to reach a good position for these keywords would take many months and even years. Hence targeting less competitive keywords like (professional) web design or (cheap) web software or (cost effective) web applications is a better idea. These would fetch you a decent position within a couple of months. Once a position is attained for some keywords targeting other keywords becomes easier.

One factor to be observed by companies is that keywords and Meta tags is only one aspect of SEO. Content plays the most important role in search engine optimization. It is important to keep content original and keep updating the content through blog or events and happenings etc. The latest algorithm by Google stresses on fresh content. Copied content does not fetch good position and it also has the risk of being penalized by Google. To maintain interesting and engaging content on your site you must research and see what your competitors are doing to be in higher positions. A blog is one of the best ways to update content and also a chance for your creativity to expand. People in your company can contribute articles and update content frequently.

Why Search Engine Optimization at all?

There are many discussions about search engine optimization and many companies spread all over the Internet promise you the first page position in search as well a high Page Rank. They can promise even moon but the question is will what they get you in a very short time sustain over a period of time?

Let us first get an understanding of search engine optimization popularly known as SEO. Search engines work on the basis of an algorithm or program set by the most popular search engine companies.

Search engines typically have automated programs known as crawlers that crawl the web pages to examine and amass the content by following links. The information thus collected is deposited into the database called index. The job of a search engine is to bring forth the most relevant results to the keywords by matching the search query with the deposited information in the database.
Here we will consider Google as the most popular search provider and the algorithm set by Google is based on much research and carefully set. Recently the other two popular search engines – Yahoo and Bing also have started following Google algorithm.

Often we do not have a method to follow to validate what SEO companies are saying about the various methods to employ. Whether they create hype about it or SEO is a useful method depending on what we are actually aiming for.

One fact for sure is that it is not by chance that a website has reached the first page of search results. A lot of work should have been done to reach a high position in search. A website is your address to Internet world and customers look for information about your work. Hence an attractive and optimized web design works as an introduction to your work.

Content is the key factor that retains a visitor on your website once he/she gets the first look of an attractive web design. Content should be fresh and original otherwise a crawler would not index. Plagiarized content can be easily traced by Google Panda and it would reject crawling your site.

It is an independent decision whether you wish to optimize your site or keep it as it is. It is worth investing your money though to gain a position in search engine ranking position.

Tips for Blogging for Businesses

New and upcoming businesses focusing on online clients should definitely read this article before they think of blogging. It would be a great idea to consider why your business needs blogging. Is it that you would like to post information internally and allow employees to access or is it to gain mileage out of getting more traffic? If you mean your blog for internal purposes then you can maintain it the way you want to but if you are targeting traffic and conversion of that traffic to business then read on.

A blog is much like your website where you would like to project your company in terms of business. Typically this would mean having an attractive web design for your blog and then information that should both be interesting to read for visitors and which can match your keywords to give you a good position in Google search pages.

A good way to start maintaining your blog is posting fresh, simple and interesting articles. If you research you will find that you can promote your business cleverly by setting the keywords and positioning these keywords in your articles. Instead of making decisions from the word go, use keyword tool to find which is suitable to you and which has more traffic and less competition. Once you have chosen these keywords it is imperative that you work on these for some time before you move to other keywords.

Search engine optimization (SEO) is a powerful tool to raise your bar in the searches. An attractive web design well optimized has a definite chance to reach the first page of searches. A great design with engaging content on important topics can take you miles in SEO. Today, online marketing is a preferred tool to and great content is referenced with the possibility of high PR and greater traffic that finally translates to more revenue. It is really worth all your time if you follow simple rules to ensure your blog is noticeable.

Images in your blog should carry Alt and Title tags as Google returning to show your images is an incentive enough. Placing Alt and Title Tags is a time consuming process but definitely add value to your SEO. Do not ignore your blog. People tend to compare with blogs with web applications that have an entirely different purpose.

Web Design Vs Search Engine Optimization

Web designers often ignore what goes into a search friendly design and cater only to their audience. However, search engine optimization (SEO) awareness has made designers look at what goes into making a design search friendly.SEO is a value added service that requires a continuous work and a search friendly web design only adds to this.
To understand how to make a web design search friendly let us understand first how search engines work. Search engines typically have spiders or crawlers that are automated program to crawl the web pages to read and collect the content and follow both the external and internal links. The information thus collected is deposited into the database called index. When visitors enter a particular keyword into the search box, the search engine brings forth the most relevant results to the query by matching the search query to the information in the database.
As a designer, if you do not take care about the on site optimization which is not design but provide useful and fresh content as also Meta data. Eye catching designs are for your visitors to stay and admire but the real SEO happens with relevant content. The latest Google algorithm Google Panda insists on content and content only. Web Designers often miss on the following:
• A proper linking structure from home page
• Crawler friendly home page
• Target keywords on home page
• Use flash menus that are attractive but cannot be seen by search engines
• Embedding important keywords into flash cannot be seen by crawlers
• Ajax content is not spiderable or indexable
• Changing root locations causes loss in backlink counts and ranking
• The read more as continuation is not crawler readable and should use keyword along with “read more keyword”
• Using same anchor text everywhere is considered spam
• Not having unique title and tag for every page with target keyword in it
• Long blog titles are not search engine friendly
• Stuffing the same keyword in title tags
• Not describing Alt Attribute for images – search engines cannot see images but read Alt Attribute
• Unfriendly URLs remove crawlers from your site
Content is the most important factor after the first engaging look of the web design but over stuffing can also make your visitor get disinterested. Visitors enjoy fresh content and they can be retained on your pages by providing what is interesting to the readers. Retaining visitors contributes to your site’s popularity and thus increases unique traffic.

Social Media – An Effective Tool for SEO

One of the advantages I have come across using social media is that you can get a lot of mileage for your company brand through social media (SM) profiles. Adding your brand to your profile and linking it with hundreds of others on the social media is a great idea to boost your brand image.

I have given up on pointing people spending too much time on the Facebook now. I would have shot my teenage son daggers if he were spending a lot of his time on Facebook earlier but now I found a use for this site myself. I have come to realise that SM can actually help you build your site’s popularity contributing positively to your site’s SEO. In fact try popularizing your website through Facebook and also linking other popular SM sites like Twitter, LinkedIn by giving the latest updates in your company or linking to your blog and so on. One way to look at this is to promote your website to encourage your social connections on SM to connect to your site and also converting them to clients.

Linking the most popular SMs is a good idea. For example, you may link Twitter and LinkedIn through your Facebook profile by asking people to follow in Twitter or connecting in LinkedIn. My general observation is, by and large your profile in one SM site leads to the other.

Sharing your content is way far successful through SM sites. Pasting content from your blog on your wall is useful to arouse curiosity of visitors. It is not required that you paste a lot from the blog from your site but a snippet is enough to make visitors head towards the actual destination. Let content in PDF, video files and audio files be syndicated on your SM pages. Allow people to tag and book mark interesting stuff easily from your SM pages to increase likeability towards your page. Giving your connections RSS feeds through SM can also take your SEO a long way.

SMO complements organic search and contributes positively to Internet marketing of your brand. SEO marketing is a very valuable source to aid your site to top the search lists and generate a good revenue.

Tips to Help you Make Your Site Search Friendly

A website owner targeting to reach the top ten of search pages is quite often at a loss of what would make his site reach the top ten. It is not by chance that a website shows up when we search with a particular word. This word otherwise known as a keyword is optimized for the sites that appear in the first ten results of a searched page. To reach the top ten sites in a search the optimizers work relentlessly on particular keywords. The work is known as Search Engine Optimization and is based on algorithms set by major search engines like Google, Yahoo and Bing.
Search Engine Optimization (SEO) requires a continuous assessment of the site’s popularity, comparison with competitor’s popularity, onsite optimization and off site optimization. The site’s popularity can be assessed by the number of visitors to the website. But how do we make search engines visit our site? Let us examine this below.
Once the site is ready in all aspects like the design, keywords, content, Meta content, the site URL should be submitted to search engines which is a very easy process. It is enough to submit your index page to search engines. Search engine crawlers track the links on your home page and they index every page on your site. Crawlers cannot follow if there are broken links and hence these should be avoided by taking action frequently. The internal linking should be pristine for crawlers to crawl.
It is very critical to place keywords at the right places in your text as well as in the code. Since a crawler cannot read like normal human beings it reads the code on which keywords are inserted and decided what page that is and gives the importance accordingly. Keywords define a website’s activity. An interesting tool to research on keywords is Google keyword external tool that can help you understand the trends and take a decision on your keywords.
SEO consists of working on page and off page. By on page we mean the changes required inside the website to make it search and crawler friendly. Off page is working to show search engines that your site is appropriate through the sites we link. Making other sites link to us is what is known as link building
If you follow the above three techniques along with optimized content rich in keywords and relevance, it is very likely that crawler would crawl your site at appropriate time and your site attains the targeted page rank.

Search Engine Optimized Web Applications

Web application development is an area with wide scope of adapting many platforms to integrate and use on the Internet. A well web application optimized for search engines on the Internet affords a wide customer base as also the usability. Search Engines prefer web designs that are navigation friendly and Meta data optimized. A search engine cannot make out a good design form the bad. But it definitely can make out good content from bad in terms of keywords, Meta titles and Meta description.
Optimized Website Design
Internet has brought in revolution in the way businesses looked at their marketing. In the early days of the dotcom websites were considered works of art. Designers only looked at creativity and artistic expression. There was an unlimited potential a designer could use of with a website. However, the mechanics and functionality was not taken care of as well as the connectivity issue. An optimized site was never considered possible or required.
The last decade saw an emergence of Search Engine Optimization that enables a website to stand in the first pages of a search and hence get attention of visitors. Today’s highly competitive marketing Internet space has emanated a need to design or redesign a search engine friendly site with a user friendly experience. This leads to an optimized website design and optimized web applications.
It is a unique task to balance between the design, functionality and optimization. Today sites that are more visible have a chance of making it quickly in the international market than the ones that are hidden. Search Engine Optimization or SEO is now a way of life to present a website on Internet. Content Optimization also is imperative while optimizing a web design or application. The content required on optimized websites is different and requires mindsets that think out of box than traditional copywriters.
Original content that is unique and fresh attracts both readers and search crawlers alike. Effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. Copied and pasted information from a similar website would mean essentially shooting oneself in the foot. How does a crawler find that content is copied? Google perhaps? If Google has already indexed that site, it knows the content on the site. If it is copied, changing a few proper nouns, and paste onto the site, Google recognizes it. Chances are that Google will penalize the site for duplicate content and this would affect your rankings.

Basic SEO Structure to Improve Your Site Search Ranking

Site ranking is largely dependent on how you optimize your site following simple Search Engine Optimization techniques.

The first and foremost of these techniques is having a www.examplesite.com and not any other form like opening without www. This a canonical issue from SEO point of view. The entire site should be built with a complete www.examplesite.com. Internal linking of URL should be done with shorter URLs and hyphen should be used to separate more then one word. Navigation links are best seen on top and at the bottom of the page.

Meta tags, including keywords and description, should be entirely unique on every product page. Though Meta content likely doesn't directly affect your ranking, unique tags will prevent duplicate content penalties. In addition, do not stuff keywords into your Meta tags that aren't relevant to the specific page they are on.

Keyword search is a very important part of an SEO campaign and the ranking of the site depends on the best keywords chosen. Identify the right keywords that will attract the search engine spiders and help to get a better ranking. As a general rule, we normally try to optimize for plural keywords on the home page or other SEO landing pages. It certainly helps if we focus on singular terms on the product pages by using the SEO keyword field.

Quality and updated content is fresh and is useful to attract visitors. It helps in providing relevant and genuine information in an impressive way to make the visitors return to the site. Content plays the most important factor for all search engine optimisation. Posting frequently in internal and external blogs facilitates updates and attracts crawlers to visit the site regularly.

Sitemap.html page should be present in any site. The most important part of any large Web site is the HTML sitemap. Both search engines and people use HTML sitemaps, and even Webmasters can find uses for them as they help us keep immediately just where all the content has been placed.

A well received website is an indication of great web application development. A site’s popularity as well as its ranking is largely dependent on the clean code provided by the web application developers as well the look and feel of the site which is a combination of aesthetic design and content to match.

Content Is the King

Not many among us know that content is the king in SEO. To get higher rankings in search engines content is the driving factor. Search engines and for that matter, even readers would like fresh content. Regular updated and relevant content is the path to success. If a site is updated regularly, the possibility of the spider visiting the site increases.

Although there is no hard and fats rule that a spider would visit if you update daily but if you do not the spider would give your site a miss and drop you from top search results.

For some companies adding text regularly is a major issue. No matter what your business is, it is always relevant to include a news section on your site to keep the content ball rolling.
If SEO is being done on a site where there is frequent news like a news magazine or online magazine, you get fresh content all the time but if it is an ordinary company site, and then you must find ways to get fresh content. Choose a topic that best fits the company’s description and create content about it. Serious content is appreciated and not some advertising material. Having some kind of promotional text about your products would add value to your content.
Use of some bold and italic text highlights important terms for the spiders to crawl. Original content is more welcome than a plagiarized one. Even if you get content from popular content feeds like RSS, duplicate content will not be picked up by spiders. Copied content may create the threat of being removed from search results.
Optimizing your pages with search engine friendly content can take you many paces ahead of your competitors. Just make that effort and ensure there is quality content update on your websites frequently.

System software

System software is any computer software that provides the infrastructure over which programmes can operate. It manages and controls computer hardware so that application software can perform. Operating systems, such as Microsoft Windows, Mac OS X or Linux, are prominent examples of system software. System software is software that basically makes the computer work. Besides operation systems, other examples are anti-virus software, communication software and printer drivers. Without the system software the computer doesn't work.
The purpose of systems software is to insulate the applications programmer as much as possible from the details of the particular computer complex being used, especially memory and other hardware features, and such accessory devices as communications, printers, readers, displays, keyboards, etc.

                                                  Types of system software

System Software can be classified as operating systems, device drivers, diagnostic tools, servers, and utility.

Operating System

 An operating system is the infrastructure software component of a computer system; it is responsible for the management and coordination of activities and the sharing of the limited resources of the computer. Almost all computers, including handheld computers, desktop computers, supercomputers, and even video game consoles, use an operating system of some type or other. One of the purposes of an operating system is to handle the details of the operation of the hardware. This relieves application programmes from having to manage these details and makes it easier to write applications.

Operating systems offer a number of services to application programs and users. Users may also interact with the operating system with some kind of software user interface like typing commands by using command line interface or using a graphical user interface.

Command line Interfaces

A command-lineinterface (CLI) is a mechanism for interacting with a computer operating system or software by typing commands to perform specific tasks. A CLI is used whenever a large vocabulary of commands or queries, coupled with a wide (or arbitrary) range of options, can be entered more rapidly as text than with a pure GUI. This is typically the case with operating system command shells. Also, some computer languages (such as Python, Forth, LISP and many dialects of BASIC) provide an interactive command line mode to allow for experimentation.
CLIs are often used by programmers and system administrators, in engineering and scientific environments, and by technically advanced personal computer users. CLIs are also popular among people with visual disability, since the commands and feedbacks can be displayed using Refreshable Braille displays. 
Some applications provide both a CLI and a GUI. The engineering/scientific numerical computation package MATLAB provides no GUI for some calculations, but the CLI can handle any calculation.

Graphical user interfaces

Graphical user interface (GUI - pronounced GOO-ee) is a program interface that takes advantage of the computer's graphics capabilities to make the program easier to use. Well-designed graphical user interfaces can free the user from learning complex command languages. On the other hand, many users find that they work more effectively with a command-driven interface, especially if they already know the command language.

The first graphical user interface was designed by Xerox Corporation's Palo Alto Research Center in the 1970s, but it was not until the 1980s and the emergence of the Apple Macintosh that graphical user interfaces became popular. One reason for their slow acceptance was the fact that they require considerable CPU power and a high-quality monitor, which until recently were prohibitively expensive.

In addition to their visual components, graphical user interfaces also make it easier to move data from one application to another. A true GUI includes standard formats for representing text and graphics. Because the formats are well-defined, different programmes that run under a common GUI can share data. This makes it possible, for example, to copy a graph created by a spreadsheet program into a document created by a word processor.
Many DOS programmes include some features of GUIs, such as menus, but are not graphics based. Such interfaces are sometimes called graphical character-based user interfaces to distinguish them from true GUIs.
The operating system acts as an interface between an application and the hardware. The user interacts with the hardware from "the other side". The operating system is a set of services which simplifies development of applications. Executing a programme involves the creation of a process by the operating system. The kernel (the kernel is the central component of most computer operating systems) creates a process by assigning memory and other resources, establishing a priority for the process (in multi-tasking systems), loading programme code into memory, and executing the program. The program then interacts with the user and other devices performing its intended function.
Device drivers
In computing, a device driver or software driver is a computer programme allowing higher-level computer programmes to interact with a hardware device. A driver typically communicates with the device through the computer bus or communications subsystem to which the hardware is connected. When a calling programme invokes a routine in the driver the driver issues commands to the device. Once the device sends data back to the driver, the driver may invoke routines in the original calling programme. Drivers are hardware-dependent and operating-system-specific. A device driver simplifies programming by acting as an abstraction layer between a hardware device and the applications or operating systems that use it.
Utility software
Utility software is a type of computer software. It is specifically designed to help manage and tune the computer hardware, operating system or application software, and perform a single task or a small range of tasks.
Examples: Disk defragmenters, System profilers, System Utilities and Virus scanners.
Virus scanners 
Virus scanner (Antivirus software) is computer software used to identify and remove computer viruses, as well as many other types of harmful computer software, collectively referred to as malicious software or in short as malware.
There are several methods that antivirus software can use to identify malware. Depending on the software, more than one method may be used.
Signature based detection is the most common method that antivirus software utilizes to identify malware. To identify viruses and other malware, antivirus software compares the contents of a file to a dictionary of virus signatures. Because viruses can embed themselves in existing files, the entire file is searched, not just as a whole, but also in pieces.
Malicious activity detection is another way to identify malware. In this approach, antivirus software monitors the system for suspicious programme behaviour. If suspicious behaviour is detected, the suspect programme may be further investigated, using signature based detection or another method listed in this section. This type of detection can be used to identify unknown viruses.
Heuristic-based detection is used by more advanced antivirus software. Like malicious activity detection, heuristics can be used to identify unknown viruses. This can be accomplished in one of the two ways; file analysis and file emulation. File analysis is the process of searching a suspect file for virus-like instructions. For example, if a programme has instructions to format the C drive, antivirus software might further investigate the file. One demerit to this approach is that the computer may run slow if every file is analysed. File emulation is another heuristic approach. File emulation involves executing a programme in a virtual environment and logging what actions the programme performs. Depending on the actions logged, the antivirus software can determine if the programme is malicious or not and then carry out the appropriate actions.

Websites in PHP Bag the Prize

A website with PHP scripting language is very popular today. It is both easy to learn and use. PHP makes websites and life also more interesting and exciting. It is fun to deal with the different sides of PHP.

With PHP you can create forms like process HTML forms, send mails from a web page, and talk to a database and so on. Besides the web design aspect, you will have occupied the programming skills domain by knowing PHP.

Knowing how to program puts you higher on the totem pole than your counterparts in designing side.

       

PHP is a powerful tool for making dynamic and interactive web pages. PHP is one of the most common open source scripting languages. Since any open source is free, you can use it as many times as you want without paying any license fee. It has a functionality of managing very large databases and is a full featured programming language.

PHP works in conjunction with HTML. Both HTML and PHP are interchangeable. However with PHP you can add some unique features to your website like shopping carts, interactive forums, and private messaging systems and so on. The mathematical functions if PHP allow you to track accounting functions of your website like absolute value and square root.

PHP is a server friendly language and does not have access to client information. It allows you to embed dynamic text into static texts and enables integration of databases and websites. PHP is a flexible language that it can be easily integrated with almost any web-related software package. From Flash to MySQL and even the ever present Java can be integrated to work with PHP.

Business Process Outsourcing

Business Process Outsourcing (BPO) is hiring another company to handle business for you. BPO is different from Information Technology (IT) outsourcing. While IT outsourcing focuses on hiring a company to develop applications, testing and other works, BPO takes care of Human Resources, Accounting and Finance ad other related services.
Business Process Outsourcing (BPO) has two distinct branches of outsourcing - Back office outsourcing which typically involves functions like human resources, accounting and finance and Front office outsourcing that has services related to customer related and contact center.
BPO that is contracted outside a company’s country is called offshore outsourcing and BPO that is contracted to a company’s neighboring country is called near shore outsourcing.
BPO is a division of Outsourcing that comprises of contracting of operations and responsibilities of a particular area of business functions, to a third party service provider. Though outsourcing has been there in industries from a long time, it is now more organized and recognized. For instance, manufacturing industries typically have big divisions such as supply chain that require services to handle
Since BPO is close to Information Technology industry, it is generally known as information technology enabled service or ITES.
BPO can be both fruitful and harmful too. Though it increases the outsourcing company’s flexibility, management needs to take cautious steps before embarking on a BPO.
Capital can be set flowing and a variable cost structure can be imposed giving a company a choice to create changes as per the requirements. BPO allows a company to focus on its core competencies without being loaded by the stress of technical restraints. Key employees can be freed from non core processes and given time to focus on their actual core areas. This creates a cutthroat edge in the company. BPO can contribute to the increase in speed of business processes. Business emergencies can be avoided by companies and retain their goals in the right perspective. A company would be able to nurture at a quicker speed with the flexibility that a BPO would give.
Areas where problems arise in practice due to Bops are service levels, unclear contractual issues, changing requirements, and unexpected changes. Such challenges are not favorable to a company’s growth. A dependence on a BPO would reduce flexibility on operations of a company. A company would be risking its information system due to a increased security threat.
The sense of ownership is lost. Employees no longer feel emotionally involved to many functions in the organization. Running costs may be underestimated leading to a major risk.

SEO can Help You Get Ranked in Top Ten Sites in Search Listings

Have you ever wondered how sites pop up when you enter some words in the Search Tab? Have you also wondered how sites that are in the first ten places are of the companies that are very popular? Well, you also feel that these site owners are lucky to have providentially reached there. Join the gang of such dumbstruck people.

You may be assured or shocked to know that these sites have not appeared in the top ten sites by chance. There is a lot of hard work that goes to keep sites in these places. This is what is very popular today in World Wide Web simply known as Search Engine Optimization (SEO). Now just don’t get cynical and say “Oh! Another software program to help.” SEO is not any software program but a simple method of building your site’s visibility through some even simpler tools.

SEO is the course followed for structuring a web page in a way to be found, read, and indexed by search engines in the most effective manner possible.  SEO makes your site content striking, pertinent and visible to search engines and web searchers.
If you are still not convinced then how about thinking if your business location or your contact phone number was very difficult to get and you will not be contacted by any new clients.  This is what happens to your website if it is not easy to locate. Potential customers may never even know about you.
SEO is the tool that can be used to ensure that your site is listed as close as possible to the top of the relevant search results. Your site can make use of the best possible content development experts in the market and get your site developed by professional web applicationdevelopment experts. There are many spammers in the market who call themselves SEO professionals but you need to locate real experts by seeing their work and how they have optimized clients’ sites.

How does a website get into search engines’ listings? Search engines have crawlers that act as robots to follow links from one page to another to retrieve contents of each page. The contents of the page are then indexed and added to search engine’s databases.

A good website developed to suit search engines with good content and a host of other tips can help you reach what you always dreamt of – your site in the first page of searches.

How is an Internal Blog Useful to SEO?

A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. (Source: Wikipedia)
An internal blog is a page that is hosted directly on your website. This is a great opportunity to attract new visitors to your website through organic search engine results that feature your relevant keywords.
A blog is an interactive journal or an online dairy, whose author regularly posts/articles that he or she thinks are relevant to stay in tune with the target the blog has been set up for. While a business website is mandatory to your business success, an internal blog can only boost your business plans. An internal section of your website being a blog, it can enhance the business value. This can also help you getting more clicks to your website by enhancing your appeal.
An internal blog may be used for linking relevant websites, include a calendar and event listing functions, and blog visitors may be allowed to add their comments.
How to make a great internal blog?
A blog requires a personality to connect or make an impression on the reader. A personality rich blog allows building a meaningful relationship with readers. For this the personality touch helps. Your blog contain information that should feel the real personal touch rather than a collection of writings by faceless software. Individuality is the key component to a good blog.
Creating blogs inside of your website will help the overall effectiveness of your content and linking strategies, if you have the resources (through your own staff or outsourced) to maintain blogs on a variety of subjects.
Blogs in particular receive an abundance of incoming links to internal blog pages. Think of every time that someone linked directly to one of your blog posts. As that page moves into the blog archives, that internal inbound link remains alive, and providing link popularity to power to that page in particular; as well as the entire blog in general. Incoming link power is spread through the entire blog, as the pages are interlinked, helping all of the pages rank well, to some degree.