One of the advantages I have come across using social media is that you can get a lot of mileage for your company brand through social media (SM) profiles. Adding your brand to your profile and linking it with hundreds of others on the social media is a great idea to boost your brand image.
I have given up on pointing people spending too much time on the Facebook now. I would have shot my teenage son daggers if he were spending a lot of his time on Facebook earlier but now I found a use for this site myself. I have come to realise that SM can actually help you build your site’s popularity contributing positively to your site’s SEO. In fact try popularizing your website through Facebook and also linking other popular SM sites like Twitter, LinkedIn by giving the latest updates in your company or linking to your blog and so on. One way to look at this is to promote your website to encourage your social connections on SM to connect to your site and also converting them to clients.
Linking the most popular SMs is a good idea. For example, you may link Twitter and LinkedIn through your Facebook profile by asking people to follow in Twitter or connecting in LinkedIn. My general observation is, by and large your profile in one SM site leads to the other.
Sharing your content is way far successful through SM sites. Pasting content from your blog on your wall is useful to arouse curiosity of visitors. It is not required that you paste a lot from the blog from your site but a snippet is enough to make visitors head towards the actual destination. Let content in PDF, video files and audio files be syndicated on your SM pages. Allow people to tag and book mark interesting stuff easily from your SM pages to increase likeability towards your page. Giving your connections RSS feeds through SM can also take your SEO a long way.
SMO complements organic search and contributes positively to Internet marketing of your brand. SEO marketing is a very valuable source to aid your site to top the search lists and generate a good revenue.
Thursday 27 October 2011
Monday 24 October 2011
Tips to Help you Make Your Site Search Friendly
A website owner targeting to reach the top ten of search pages is quite often at a loss of what would make his site reach the top ten. It is not by chance that a website shows up when we search with a particular word. This word otherwise known as a keyword is optimized for the sites that appear in the first ten results of a searched page. To reach the top ten sites in a search the optimizers work relentlessly on particular keywords. The work is known as Search Engine Optimization and is based on algorithms set by major search engines like Google, Yahoo and Bing.
Search Engine Optimization (SEO) requires a continuous assessment of the site’s popularity, comparison with competitor’s popularity, onsite optimization and off site optimization. The site’s popularity can be assessed by the number of visitors to the website. But how do we make search engines visit our site? Let us examine this below.
Once the site is ready in all aspects like the design, keywords, content, Meta content, the site URL should be submitted to search engines which is a very easy process. It is enough to submit your index page to search engines. Search engine crawlers track the links on your home page and they index every page on your site. Crawlers cannot follow if there are broken links and hence these should be avoided by taking action frequently. The internal linking should be pristine for crawlers to crawl.
It is very critical to place keywords at the right places in your text as well as in the code. Since a crawler cannot read like normal human beings it reads the code on which keywords are inserted and decided what page that is and gives the importance accordingly. Keywords define a website’s activity. An interesting tool to research on keywords is Google keyword external tool that can help you understand the trends and take a decision on your keywords.
SEO consists of working on page and off page. By on page we mean the changes required inside the website to make it search and crawler friendly. Off page is working to show search engines that your site is appropriate through the sites we link. Making other sites link to us is what is known as link building
If you follow the above three techniques along with optimized content rich in keywords and relevance, it is very likely that crawler would crawl your site at appropriate time and your site attains the targeted page rank.
Search Engine Optimization (SEO) requires a continuous assessment of the site’s popularity, comparison with competitor’s popularity, onsite optimization and off site optimization. The site’s popularity can be assessed by the number of visitors to the website. But how do we make search engines visit our site? Let us examine this below.
Once the site is ready in all aspects like the design, keywords, content, Meta content, the site URL should be submitted to search engines which is a very easy process. It is enough to submit your index page to search engines. Search engine crawlers track the links on your home page and they index every page on your site. Crawlers cannot follow if there are broken links and hence these should be avoided by taking action frequently. The internal linking should be pristine for crawlers to crawl.
It is very critical to place keywords at the right places in your text as well as in the code. Since a crawler cannot read like normal human beings it reads the code on which keywords are inserted and decided what page that is and gives the importance accordingly. Keywords define a website’s activity. An interesting tool to research on keywords is Google keyword external tool that can help you understand the trends and take a decision on your keywords.
SEO consists of working on page and off page. By on page we mean the changes required inside the website to make it search and crawler friendly. Off page is working to show search engines that your site is appropriate through the sites we link. Making other sites link to us is what is known as link building
If you follow the above three techniques along with optimized content rich in keywords and relevance, it is very likely that crawler would crawl your site at appropriate time and your site attains the targeted page rank.
Friday 21 October 2011
Search Engine Optimized Web Applications
Web application development is an area with wide scope of adapting many platforms to integrate and use on the Internet. A well web application optimized for search engines on the Internet affords a wide customer base as also the usability. Search Engines prefer web designs that are navigation friendly and Meta data optimized. A search engine cannot make out a good design form the bad. But it definitely can make out good content from bad in terms of keywords, Meta titles and Meta description.
Optimized Website Design
Internet has brought in revolution in the way businesses looked at their marketing. In the early days of the dotcom websites were considered works of art. Designers only looked at creativity and artistic expression. There was an unlimited potential a designer could use of with a website. However, the mechanics and functionality was not taken care of as well as the connectivity issue. An optimized site was never considered possible or required.
The last decade saw an emergence of Search Engine Optimization that enables a website to stand in the first pages of a search and hence get attention of visitors. Today’s highly competitive marketing Internet space has emanated a need to design or redesign a search engine friendly site with a user friendly experience. This leads to an optimized website design and optimized web applications.
It is a unique task to balance between the design, functionality and optimization. Today sites that are more visible have a chance of making it quickly in the international market than the ones that are hidden. Search Engine Optimization or SEO is now a way of life to present a website on Internet. Content Optimization also is imperative while optimizing a web design or application. The content required on optimized websites is different and requires mindsets that think out of box than traditional copywriters.
Original content that is unique and fresh attracts both readers and search crawlers alike. Effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. Copied and pasted information from a similar website would mean essentially shooting oneself in the foot. How does a crawler find that content is copied? Google perhaps? If Google has already indexed that site, it knows the content on the site. If it is copied, changing a few proper nouns, and paste onto the site, Google recognizes it. Chances are that Google will penalize the site for duplicate content and this would affect your rankings.
Optimized Website Design
Internet has brought in revolution in the way businesses looked at their marketing. In the early days of the dotcom websites were considered works of art. Designers only looked at creativity and artistic expression. There was an unlimited potential a designer could use of with a website. However, the mechanics and functionality was not taken care of as well as the connectivity issue. An optimized site was never considered possible or required.
The last decade saw an emergence of Search Engine Optimization that enables a website to stand in the first pages of a search and hence get attention of visitors. Today’s highly competitive marketing Internet space has emanated a need to design or redesign a search engine friendly site with a user friendly experience. This leads to an optimized website design and optimized web applications.
It is a unique task to balance between the design, functionality and optimization. Today sites that are more visible have a chance of making it quickly in the international market than the ones that are hidden. Search Engine Optimization or SEO is now a way of life to present a website on Internet. Content Optimization also is imperative while optimizing a web design or application. The content required on optimized websites is different and requires mindsets that think out of box than traditional copywriters.
Original content that is unique and fresh attracts both readers and search crawlers alike. Effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. Copied and pasted information from a similar website would mean essentially shooting oneself in the foot. How does a crawler find that content is copied? Google perhaps? If Google has already indexed that site, it knows the content on the site. If it is copied, changing a few proper nouns, and paste onto the site, Google recognizes it. Chances are that Google will penalize the site for duplicate content and this would affect your rankings.
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