Basic SEO Structure to Improve Your Site Search Ranking

Site ranking is largely dependent on how you optimize your site following simple Search Engine Optimization techniques.

The first and foremost of these techniques is having a www.examplesite.com and not any other form like opening without www. This a canonical issue from SEO point of view. The entire site should be built with a complete www.examplesite.com. Internal linking of URL should be done with shorter URLs and hyphen should be used to separate more then one word. Navigation links are best seen on top and at the bottom of the page.

Meta tags, including keywords and description, should be entirely unique on every product page. Though Meta content likely doesn't directly affect your ranking, unique tags will prevent duplicate content penalties. In addition, do not stuff keywords into your Meta tags that aren't relevant to the specific page they are on.

Keyword search is a very important part of an SEO campaign and the ranking of the site depends on the best keywords chosen. Identify the right keywords that will attract the search engine spiders and help to get a better ranking. As a general rule, we normally try to optimize for plural keywords on the home page or other SEO landing pages. It certainly helps if we focus on singular terms on the product pages by using the SEO keyword field.

Quality and updated content is fresh and is useful to attract visitors. It helps in providing relevant and genuine information in an impressive way to make the visitors return to the site. Content plays the most important factor for all search engine optimisation. Posting frequently in internal and external blogs facilitates updates and attracts crawlers to visit the site regularly.

Sitemap.html page should be present in any site. The most important part of any large Web site is the HTML sitemap. Both search engines and people use HTML sitemaps, and even Webmasters can find uses for them as they help us keep immediately just where all the content has been placed.

A well received website is an indication of great web application development. A site’s popularity as well as its ranking is largely dependent on the clean code provided by the web application developers as well the look and feel of the site which is a combination of aesthetic design and content to match.

Content Is the King

Not many among us know that content is the king in SEO. To get higher rankings in search engines content is the driving factor. Search engines and for that matter, even readers would like fresh content. Regular updated and relevant content is the path to success. If a site is updated regularly, the possibility of the spider visiting the site increases.

Although there is no hard and fats rule that a spider would visit if you update daily but if you do not the spider would give your site a miss and drop you from top search results.

For some companies adding text regularly is a major issue. No matter what your business is, it is always relevant to include a news section on your site to keep the content ball rolling.
If SEO is being done on a site where there is frequent news like a news magazine or online magazine, you get fresh content all the time but if it is an ordinary company site, and then you must find ways to get fresh content. Choose a topic that best fits the company’s description and create content about it. Serious content is appreciated and not some advertising material. Having some kind of promotional text about your products would add value to your content.
Use of some bold and italic text highlights important terms for the spiders to crawl. Original content is more welcome than a plagiarized one. Even if you get content from popular content feeds like RSS, duplicate content will not be picked up by spiders. Copied content may create the threat of being removed from search results.
Optimizing your pages with search engine friendly content can take you many paces ahead of your competitors. Just make that effort and ensure there is quality content update on your websites frequently.

System software

System software is any computer software that provides the infrastructure over which programmes can operate. It manages and controls computer hardware so that application software can perform. Operating systems, such as Microsoft Windows, Mac OS X or Linux, are prominent examples of system software. System software is software that basically makes the computer work. Besides operation systems, other examples are anti-virus software, communication software and printer drivers. Without the system software the computer doesn't work.
The purpose of systems software is to insulate the applications programmer as much as possible from the details of the particular computer complex being used, especially memory and other hardware features, and such accessory devices as communications, printers, readers, displays, keyboards, etc.

                                                  Types of system software

System Software can be classified as operating systems, device drivers, diagnostic tools, servers, and utility.

Operating System

 An operating system is the infrastructure software component of a computer system; it is responsible for the management and coordination of activities and the sharing of the limited resources of the computer. Almost all computers, including handheld computers, desktop computers, supercomputers, and even video game consoles, use an operating system of some type or other. One of the purposes of an operating system is to handle the details of the operation of the hardware. This relieves application programmes from having to manage these details and makes it easier to write applications.

Operating systems offer a number of services to application programs and users. Users may also interact with the operating system with some kind of software user interface like typing commands by using command line interface or using a graphical user interface.

Command line Interfaces

A command-lineinterface (CLI) is a mechanism for interacting with a computer operating system or software by typing commands to perform specific tasks. A CLI is used whenever a large vocabulary of commands or queries, coupled with a wide (or arbitrary) range of options, can be entered more rapidly as text than with a pure GUI. This is typically the case with operating system command shells. Also, some computer languages (such as Python, Forth, LISP and many dialects of BASIC) provide an interactive command line mode to allow for experimentation.
CLIs are often used by programmers and system administrators, in engineering and scientific environments, and by technically advanced personal computer users. CLIs are also popular among people with visual disability, since the commands and feedbacks can be displayed using Refreshable Braille displays. 
Some applications provide both a CLI and a GUI. The engineering/scientific numerical computation package MATLAB provides no GUI for some calculations, but the CLI can handle any calculation.

Graphical user interfaces

Graphical user interface (GUI - pronounced GOO-ee) is a program interface that takes advantage of the computer's graphics capabilities to make the program easier to use. Well-designed graphical user interfaces can free the user from learning complex command languages. On the other hand, many users find that they work more effectively with a command-driven interface, especially if they already know the command language.

The first graphical user interface was designed by Xerox Corporation's Palo Alto Research Center in the 1970s, but it was not until the 1980s and the emergence of the Apple Macintosh that graphical user interfaces became popular. One reason for their slow acceptance was the fact that they require considerable CPU power and a high-quality monitor, which until recently were prohibitively expensive.

In addition to their visual components, graphical user interfaces also make it easier to move data from one application to another. A true GUI includes standard formats for representing text and graphics. Because the formats are well-defined, different programmes that run under a common GUI can share data. This makes it possible, for example, to copy a graph created by a spreadsheet program into a document created by a word processor.
Many DOS programmes include some features of GUIs, such as menus, but are not graphics based. Such interfaces are sometimes called graphical character-based user interfaces to distinguish them from true GUIs.
The operating system acts as an interface between an application and the hardware. The user interacts with the hardware from "the other side". The operating system is a set of services which simplifies development of applications. Executing a programme involves the creation of a process by the operating system. The kernel (the kernel is the central component of most computer operating systems) creates a process by assigning memory and other resources, establishing a priority for the process (in multi-tasking systems), loading programme code into memory, and executing the program. The program then interacts with the user and other devices performing its intended function.
Device drivers
In computing, a device driver or software driver is a computer programme allowing higher-level computer programmes to interact with a hardware device. A driver typically communicates with the device through the computer bus or communications subsystem to which the hardware is connected. When a calling programme invokes a routine in the driver the driver issues commands to the device. Once the device sends data back to the driver, the driver may invoke routines in the original calling programme. Drivers are hardware-dependent and operating-system-specific. A device driver simplifies programming by acting as an abstraction layer between a hardware device and the applications or operating systems that use it.
Utility software
Utility software is a type of computer software. It is specifically designed to help manage and tune the computer hardware, operating system or application software, and perform a single task or a small range of tasks.
Examples: Disk defragmenters, System profilers, System Utilities and Virus scanners.
Virus scanners 
Virus scanner (Antivirus software) is computer software used to identify and remove computer viruses, as well as many other types of harmful computer software, collectively referred to as malicious software or in short as malware.
There are several methods that antivirus software can use to identify malware. Depending on the software, more than one method may be used.
Signature based detection is the most common method that antivirus software utilizes to identify malware. To identify viruses and other malware, antivirus software compares the contents of a file to a dictionary of virus signatures. Because viruses can embed themselves in existing files, the entire file is searched, not just as a whole, but also in pieces.
Malicious activity detection is another way to identify malware. In this approach, antivirus software monitors the system for suspicious programme behaviour. If suspicious behaviour is detected, the suspect programme may be further investigated, using signature based detection or another method listed in this section. This type of detection can be used to identify unknown viruses.
Heuristic-based detection is used by more advanced antivirus software. Like malicious activity detection, heuristics can be used to identify unknown viruses. This can be accomplished in one of the two ways; file analysis and file emulation. File analysis is the process of searching a suspect file for virus-like instructions. For example, if a programme has instructions to format the C drive, antivirus software might further investigate the file. One demerit to this approach is that the computer may run slow if every file is analysed. File emulation is another heuristic approach. File emulation involves executing a programme in a virtual environment and logging what actions the programme performs. Depending on the actions logged, the antivirus software can determine if the programme is malicious or not and then carry out the appropriate actions.

Websites in PHP Bag the Prize

A website with PHP scripting language is very popular today. It is both easy to learn and use. PHP makes websites and life also more interesting and exciting. It is fun to deal with the different sides of PHP.

With PHP you can create forms like process HTML forms, send mails from a web page, and talk to a database and so on. Besides the web design aspect, you will have occupied the programming skills domain by knowing PHP.

Knowing how to program puts you higher on the totem pole than your counterparts in designing side.

       

PHP is a powerful tool for making dynamic and interactive web pages. PHP is one of the most common open source scripting languages. Since any open source is free, you can use it as many times as you want without paying any license fee. It has a functionality of managing very large databases and is a full featured programming language.

PHP works in conjunction with HTML. Both HTML and PHP are interchangeable. However with PHP you can add some unique features to your website like shopping carts, interactive forums, and private messaging systems and so on. The mathematical functions if PHP allow you to track accounting functions of your website like absolute value and square root.

PHP is a server friendly language and does not have access to client information. It allows you to embed dynamic text into static texts and enables integration of databases and websites. PHP is a flexible language that it can be easily integrated with almost any web-related software package. From Flash to MySQL and even the ever present Java can be integrated to work with PHP.

Business Process Outsourcing

Business Process Outsourcing (BPO) is hiring another company to handle business for you. BPO is different from Information Technology (IT) outsourcing. While IT outsourcing focuses on hiring a company to develop applications, testing and other works, BPO takes care of Human Resources, Accounting and Finance ad other related services.
Business Process Outsourcing (BPO) has two distinct branches of outsourcing - Back office outsourcing which typically involves functions like human resources, accounting and finance and Front office outsourcing that has services related to customer related and contact center.
BPO that is contracted outside a company’s country is called offshore outsourcing and BPO that is contracted to a company’s neighboring country is called near shore outsourcing.
BPO is a division of Outsourcing that comprises of contracting of operations and responsibilities of a particular area of business functions, to a third party service provider. Though outsourcing has been there in industries from a long time, it is now more organized and recognized. For instance, manufacturing industries typically have big divisions such as supply chain that require services to handle
Since BPO is close to Information Technology industry, it is generally known as information technology enabled service or ITES.
BPO can be both fruitful and harmful too. Though it increases the outsourcing company’s flexibility, management needs to take cautious steps before embarking on a BPO.
Capital can be set flowing and a variable cost structure can be imposed giving a company a choice to create changes as per the requirements. BPO allows a company to focus on its core competencies without being loaded by the stress of technical restraints. Key employees can be freed from non core processes and given time to focus on their actual core areas. This creates a cutthroat edge in the company. BPO can contribute to the increase in speed of business processes. Business emergencies can be avoided by companies and retain their goals in the right perspective. A company would be able to nurture at a quicker speed with the flexibility that a BPO would give.
Areas where problems arise in practice due to Bops are service levels, unclear contractual issues, changing requirements, and unexpected changes. Such challenges are not favorable to a company’s growth. A dependence on a BPO would reduce flexibility on operations of a company. A company would be risking its information system due to a increased security threat.
The sense of ownership is lost. Employees no longer feel emotionally involved to many functions in the organization. Running costs may be underestimated leading to a major risk.

SEO can Help You Get Ranked in Top Ten Sites in Search Listings

Have you ever wondered how sites pop up when you enter some words in the Search Tab? Have you also wondered how sites that are in the first ten places are of the companies that are very popular? Well, you also feel that these site owners are lucky to have providentially reached there. Join the gang of such dumbstruck people.

You may be assured or shocked to know that these sites have not appeared in the top ten sites by chance. There is a lot of hard work that goes to keep sites in these places. This is what is very popular today in World Wide Web simply known as Search Engine Optimization (SEO). Now just don’t get cynical and say “Oh! Another software program to help.” SEO is not any software program but a simple method of building your site’s visibility through some even simpler tools.

SEO is the course followed for structuring a web page in a way to be found, read, and indexed by search engines in the most effective manner possible.  SEO makes your site content striking, pertinent and visible to search engines and web searchers.
If you are still not convinced then how about thinking if your business location or your contact phone number was very difficult to get and you will not be contacted by any new clients.  This is what happens to your website if it is not easy to locate. Potential customers may never even know about you.
SEO is the tool that can be used to ensure that your site is listed as close as possible to the top of the relevant search results. Your site can make use of the best possible content development experts in the market and get your site developed by professional web applicationdevelopment experts. There are many spammers in the market who call themselves SEO professionals but you need to locate real experts by seeing their work and how they have optimized clients’ sites.

How does a website get into search engines’ listings? Search engines have crawlers that act as robots to follow links from one page to another to retrieve contents of each page. The contents of the page are then indexed and added to search engine’s databases.

A good website developed to suit search engines with good content and a host of other tips can help you reach what you always dreamt of – your site in the first page of searches.

How is an Internal Blog Useful to SEO?

A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. (Source: Wikipedia)
An internal blog is a page that is hosted directly on your website. This is a great opportunity to attract new visitors to your website through organic search engine results that feature your relevant keywords.
A blog is an interactive journal or an online dairy, whose author regularly posts/articles that he or she thinks are relevant to stay in tune with the target the blog has been set up for. While a business website is mandatory to your business success, an internal blog can only boost your business plans. An internal section of your website being a blog, it can enhance the business value. This can also help you getting more clicks to your website by enhancing your appeal.
An internal blog may be used for linking relevant websites, include a calendar and event listing functions, and blog visitors may be allowed to add their comments.
How to make a great internal blog?
A blog requires a personality to connect or make an impression on the reader. A personality rich blog allows building a meaningful relationship with readers. For this the personality touch helps. Your blog contain information that should feel the real personal touch rather than a collection of writings by faceless software. Individuality is the key component to a good blog.
Creating blogs inside of your website will help the overall effectiveness of your content and linking strategies, if you have the resources (through your own staff or outsourced) to maintain blogs on a variety of subjects.
Blogs in particular receive an abundance of incoming links to internal blog pages. Think of every time that someone linked directly to one of your blog posts. As that page moves into the blog archives, that internal inbound link remains alive, and providing link popularity to power to that page in particular; as well as the entire blog in general. Incoming link power is spread through the entire blog, as the pages are interlinked, helping all of the pages rank well, to some degree.