Site ranking is largely dependent on how you optimize your site following simple Search Engine Optimization techniques.
The first and foremost of these techniques is having a www.examplesite.com and not any other form like opening without www. This a canonical issue from SEO point of view. The entire site should be built with a complete www.examplesite.com. Internal linking of URL should be done with shorter URLs and hyphen should be used to separate more then one word. Navigation links are best seen on top and at the bottom of the page.
Meta tags, including keywords and description, should be entirely unique on every product page. Though Meta content likely doesn't directly affect your ranking, unique tags will prevent duplicate content penalties. In addition, do not stuff keywords into your Meta tags that aren't relevant to the specific page they are on.
Keyword search is a very important part of an SEO campaign and the ranking of the site depends on the best keywords chosen. Identify the right keywords that will attract the search engine spiders and help to get a better ranking. As a general rule, we normally try to optimize for plural keywords on the home page or other SEO landing pages. It certainly helps if we focus on singular terms on the product pages by using the SEO keyword field.
Quality and updated content is fresh and is useful to attract visitors. It helps in providing relevant and genuine information in an impressive way to make the visitors return to the site. Content plays the most important factor for all search engine optimisation. Posting frequently in internal and external blogs facilitates updates and attracts crawlers to visit the site regularly.
Sitemap.html page should be present in any site. The most important part of any large Web site is the HTML sitemap. Both search engines and people use HTML sitemaps, and even Webmasters can find uses for them as they help us keep immediately just where all the content has been placed.
A well received website is an indication of great web application development. A site’s popularity as well as its ranking is largely dependent on the clean code provided by the web application developers as well the look and feel of the site which is a combination of aesthetic design and content to match.
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