Friday, 16 September 2011

How is an Internal Blog Useful to SEO?

A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. (Source: Wikipedia)
An internal blog is a page that is hosted directly on your website. This is a great opportunity to attract new visitors to your website through organic search engine results that feature your relevant keywords.
A blog is an interactive journal or an online dairy, whose author regularly posts/articles that he or she thinks are relevant to stay in tune with the target the blog has been set up for. While a business website is mandatory to your business success, an internal blog can only boost your business plans. An internal section of your website being a blog, it can enhance the business value. This can also help you getting more clicks to your website by enhancing your appeal.
An internal blog may be used for linking relevant websites, include a calendar and event listing functions, and blog visitors may be allowed to add their comments.
How to make a great internal blog?
A blog requires a personality to connect or make an impression on the reader. A personality rich blog allows building a meaningful relationship with readers. For this the personality touch helps. Your blog contain information that should feel the real personal touch rather than a collection of writings by faceless software. Individuality is the key component to a good blog.
Creating blogs inside of your website will help the overall effectiveness of your content and linking strategies, if you have the resources (through your own staff or outsourced) to maintain blogs on a variety of subjects.
Blogs in particular receive an abundance of incoming links to internal blog pages. Think of every time that someone linked directly to one of your blog posts. As that page moves into the blog archives, that internal inbound link remains alive, and providing link popularity to power to that page in particular; as well as the entire blog in general. Incoming link power is spread through the entire blog, as the pages are interlinked, helping all of the pages rank well, to some degree.

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