Content Is the King

Not many among us know that content is the king in SEO. To get higher rankings in search engines content is the driving factor. Search engines and for that matter, even readers would like fresh content. Regular updated and relevant content is the path to success. If a site is updated regularly, the possibility of the spider visiting the site increases.

Although there is no hard and fats rule that a spider would visit if you update daily but if you do not the spider would give your site a miss and drop you from top search results.

For some companies adding text regularly is a major issue. No matter what your business is, it is always relevant to include a news section on your site to keep the content ball rolling.
If SEO is being done on a site where there is frequent news like a news magazine or online magazine, you get fresh content all the time but if it is an ordinary company site, and then you must find ways to get fresh content. Choose a topic that best fits the company’s description and create content about it. Serious content is appreciated and not some advertising material. Having some kind of promotional text about your products would add value to your content.
Use of some bold and italic text highlights important terms for the spiders to crawl. Original content is more welcome than a plagiarized one. Even if you get content from popular content feeds like RSS, duplicate content will not be picked up by spiders. Copied content may create the threat of being removed from search results.
Optimizing your pages with search engine friendly content can take you many paces ahead of your competitors. Just make that effort and ensure there is quality content update on your websites frequently.